Think you know Illustrator? Think again. This fast-paced, high-impact session with Adobe senior design evangelist Kladi Vergine is packed with underrated features and clever shortcuts that are perfect for fast-paced design environments. Whether you're creating graphics, experimenting with 3D, preparing mockups, or using AI to speed up your process, Kladi’s tips will give you the edge you need to work smarter and more efficiently. You’ll learn how to leverage new features, AI tools, and loads of killer tips and tricks that will level-up your workflow.

In this session, you’ll:

- Discover new Illustrator features and under-the-radar tricks to power up your process

- Learn advanced workflows to boost both creativity and productivity

Today’s most resonant brands aren’t built: they’re lived. As branding shifts from static assets to adaptive ecosystems, designers must think beyond logos and guidelines. Join award-winning visual strategist Kladi to explore the future of dynamic branding: flexible systems rooted in strong foundations and thoughtful methodology. Learn how to balance structure and freedom, align internal vision with customer experience, and express identity through motion, interaction, and emotion, beyond what’s merely seen.

Kladi will show you how to:

- Rethink brand identity as a dynamic ecosystem — not a fixed toolkit

- Align corporate vision with real-world brand perception and culture

- Create systems that adapt across media while staying grounded in strategy

- Design brands that feel consistent not through rules, but relationships