AI-powered
Content Creation

by Kladi, Sr. Creative cloud Evangelist, Adobe

Join Sr. Creative Cloud Evangelist Kladi Vergine as she takes you on a tour of the Adobe Firefly GenAI features available in your most-loved Creative Cloud apps. Speed up your content creation by integrating the superpower of artificial intelligence tools into your workflow.

 
 
 

Think it

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Type it

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Make it

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Think it 〰️ Type it 〰️ Make it 〰️

Adobe Firefly

Hello, creative minds at Adobe MAX! In this session, we're going on a journey into the heart of creativity in the age of AI. We'll explore how human creativity and generative AI can collaborate in your creative processes. Welcome to the future of creativity!

Adobe's revolutionary AI models allow you to use simple prompts and generative AI to create anything you can imagine with the new Adobe Firefly. Firefly is a standalone web application and some of its features are integrated into Creative Cloud.
These new workflows offer new ways to ideate, create, and communicate and are designed to be safe for commercial use.

Firefly-powered features inside Photoshop

Original image (Photo by Marshall_g23)

Edited image

OTHER KEY FEATURES

Contextual Task Bar

The Contextual toolbar is a persistent menu, default in the Photoshop workspace since 09.2023. It is extremely useful as it presents a curated set of potential and relevant next steps tailored to specific workflows.
If you are a pro it will reduce the steps needed to achieve the desired result, and if you are a beginner it allows you to discover new tools and workflows intuitively.
Some of the existing workflows are:
New Document, Open Image, Type tool, Selection (Generative Fill), Masking, Crop tool (Generative Expand)

To prompt or not to prompt

If you're someone who values creativity without constraints, exploring these tools without prompts might be your path. This approach allows you to unleash your imagination, experimenting freely and discovering new, uncharted territories in your designs. On the other hand, if you prioritize efficiency and crave structured guidance, embracing prompts can become a valuable asset. They serve as a reliable companion, aiding you in effortlessly traversing the wealth of features offered by generative fill and Firefly-powered tools. This, in turn, simplifies complex techniques and enhances the efficiency of your creative workflow.

 
 

REFLECTIONS

If you're nervous about AI, I am here to help you embrace these incredible tools as your allies.
Generative AI can be your trusty sidekick, giving you more time to focus on the unique qualities that only humans can bring, like creative thinking, storytelling, and emotional depth. AI is here to amplify your potential. By combining your creative prowess and AI's technical capabilities, we can push the boundaries of what's possible, inspire innovation, and create groundbreaking work. So, get ready to welcome AI into your creative process, and together, let's make magic happen.
Welcome to the future of creativity!

image credits @adobe @iamkladi, @marshall_g23